About Us



Baron is a privately held company whose shareholders bring over 70 years of investment experience in the multifamily industry. In 1947, WEB Laundry Service, Inc. was established as a coin-operated laundry machine company, focused on improving the profitability and quality of laundry service for apartment owners and their tenants. With a devotion to industry-leading customer service and innovation, WEB became one of America's largest coin-operated laundry providers serving the multifamily and hospitality industries.

In 2003, Baron Equities was born from WEB to leverage the family's knowledge of the multi-family asset class and develop a diverse, risk-adjusted real estate company that is committed to delivering out-sized returns to its shareholders and exceptional live / work environments for its tenants.

Today, the company's portfolio consists of a well diversified range of multifamily, industrial, retail and office properties across the Western United States. 

Core Investment Strategy

Target Markets

Our goal is to be selective in identifying multi-family properties in high-growth markets with consistent economic growth and high barriers to entry. Special emphasis is placed on the Western United States, including: California, Utah, Idaho, Texas, Arizona and Oregon.

We prefer Class A and B Assets ranging in size from from 100 - 400 units, in close-in, well-located submarkets.

Development / Value-Add

Baron combines its in-house construction management expertise with development partners to not only execute value-add repositioning of existing assets, but perform entitlement and ground-up development of opportunistic sites. Past development projects have included Self Storage Facilities, Mixed-Use and Garden-Style multifamily communities. 

Alternative Investments

In addition to real estate, Baron invests in select private-equity, debt and operating companies as an alternative means of diversification. 


Baron is continually working with its network of partners to identify investment opportunities.. We welcome any potential investments or offering memorandums to be sent to: